THE SEASON
CANYON // SRAM RACING TEAM 2024
Seasons portraits for the CANYON SRAM RACING TEAM. The more than just beautiful new team 2024 'Harmonic Riff’ kit, designed by Mckenzie Sampson and Ultan Coyle, is launched. Based on sound waves of the season - “It’s a constant energy of chords and progressions that draw and hold our attention. It’s all about the ebbs and flows that provide a framework for a song and allowing jumping off points, whether it’s breaks, leads or solos. It’s really built around that consistent harmonic flow,” says designer Mckenzie Sampson. Looking forward to see them around the world in their upcoming road, gravel and cyclocross race.
